Have you checked out Madonna’s latest video for 4 Minutes (a song from her upcoming album, Hard Candy)? Here’s a link to the video on YouTube.
I have always been a fan, so I wanted to find out what new material from the Material Girl was going to be like. It’s a catchy-enough song, but true to the nature of dance music, is doesn’t have much of a melody. The whole thing sounds like the introduction to a song that will finally kick in once this song is over. Its hooks remind me a lot of Nelly Furtado’s Promiscuous Girl (because of the involvement of Timbaland, that’s no surprise), and in fact, another YouTube uploader posted a video to 4 Minutes featuring footage from Furtado’s video in lieu of the real thing.
What’s with the nude-coloured outfit for Madonna? Granted, she’s still in awesome shape for her age, but is Madonna trying to recall her Open Your Heart video, back when she tried to make strippers hip?
The way that the wall of glass is quickly closing in on everyone is kind of odd. However, the way that the glass wall causes us to see inside a person’s flesh and bones is a bit gross.
Justin Timberlake seems to be the go-to-guy for artists trying to make their pop music cool. Between him and Timbaland, it’s a miracle there’s any room left for Madonna. It’s like she’s a guest in her own video. I’m not sure if he and she are supposed to be some kind of couple in this video, but all I could think about was how their age difference made it kind of creepy. There are a few moments when they look like they’re about to sleep together or kiss, and I kept thinking, “Yikes! Not yet, please.” The epitome of that came at the end of the video when they each removed an item of the other’s clothing. When Justin pulled off the belt that Madonna was wearing, I had a Superbowl flashback and half-expected her boob to be exposed. (Plus check out Madonna doing a few moves straight out of The Matrix. That was pretty comical.)
Frankly, I don’t know whether I want Madonna to act her age or not. She’s pretty much chewed through every female sexual icon from courtesan to dominatrix to geisha. With her thigh-high boots and boy-toy, perhaps this time she’s making it cool to be a cougar.